As it became known, things under the Bershka brand began to be sold in the Russian online store Wildberries, where previously Zara products appeared, Pull & Bear and Massimo Dutti owned by Inditex. The respective brands had previously suspended work in Russia.
Bershka jeans are currently offered on the Wildberries website at a price of 4.7 to 5.2 thousand rubles. The head of the Wildberries press service, Valery Prokopiev, said earlier that the company purchases goods only directly from manufacturers or official distributors.
The head of the Fashion Consulting Group, Anna Lebsak-Kleymans, confirmed to the RIA Novosti agency that the Zara collections presented in Wildberries were produced back in 2021 and sent to Russia in advance.
At the same time, the Russian Minister of Industry and Trade Viktor Evtukhov noted that Inditex did not announce its final withdrawal from the Russian Federation: “On the contrary, they hope that when this whole story with logistics improves, they will have the opportunity to return.”