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Royal Enfield joins hands with Italian brand AlpineStars

New Delhi, May 2 (PTI) Motorcycle maker Royal Enfield has tied up with Italian riding gear brand AlpineStars to manufacture riding apparel. The company gave this information on Monday.

AlpineStars is the world’s leading manufacturer of racing products, cycling airbag protection, high performance apparel, gear and advanced footwear.

Royal Enfield said in a statement that the partnership aims to provide essential equipment to Indian riders.

“Both brands Royal Enfield and AlpineStars are known for creating world-class riding apparel, footwear and gloves with a focus on safety. This collaboration aims to take it a notch higher,” the statement said.

B Govindarajan, Executive Director, Royal Enfield said, “The company is committed to technology development with best quality. This collaboration is an endeavor to make high quality gear accessible to all through Royal Enfield’s strong presence.”

The company said that the collection will be available in India at Royal Enfield stores, Amazon and the official website of Royal Enfield at a starting price of Rs 5,200 and will go up to Rs 18,900.


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