The new Mythos series will be positioned above the Mercedes-Maybach line-up. The first product of the new Mythos series is going to be the open-roof Speedster model based on the Mercedes-AMG SL. The new Mythos Speedster will rival similar products from Aston Martin, Ferrari and McLaren.
Mercedes-Benz said it would prioritize production of the high-end models and was targeting an operating margin of 14 per cent by the middle of this decade. The company will also invest 75 per cent of its total investment towards the development of these high-margin luxury vehicles.
Mercedes-Benz also said that going forward, it will focus on three different categories. The first of these categories is the AMG, the Maybach, the most expensive EQ-badged EV and the top-end luxury model comprising all derivatives of the S-Class, GLS and G-Class.
The second category is core luxury, which includes the C-Class and E-Class models and their derivatives. On the other hand, talking about the third category, the company is going to do a total of four models in this category. However, at present, it is not known what type of models will be in this category.
Let us inform that Mercedes Benz has launched its 2022 Mercedes Benz C-Class in the Indian market this month. The company has launched the 2022 Mercedes C-Class at a starting price of Rs 55 lakh (ex-showroom) and the luxury sedan has been introduced in India in three variants, which include C 200, C 200d and C 300d.
While the company has launched its C 200 variant at a price of Rs 55 lakh, which comes with only petrol engine, on the other hand the C 200d and C 300d have been priced at Rs 56 lakh and Rs 61 lakh (ex-showroom) by the company. The price has been lowered and both these variants come with a diesel engine.
The 2022 Mercedes C-Class measures 4,751 mm in length, 1,820 mm in width and 1,438 mm in height. Its wheelbase has been kept at 2,865 mm. The design inspiration of the 2022 Mercedes C-Class is taken from the company’s larger S-Class Limousine, which is fondly called the ‘Baby S-Class’ by its fans.