While the company has got approval for the name Pulsar Eleganz, the Pulsar Elan and Bajaj Blade are awaiting approval. The Trademark Application for Bajaj Blade is filed under Class-12. It is difficult to make accurate estimates from this, as this category ranges from motorcycles to scooters, electric vehicles and three-wheelers.
However, based on recent developments, it is likely that Bajaj’s first focus will be its Pulsar motorcycles and electric two-wheelers. The company is currently working on upgrading its Pulsar range and introducing a few new models.
Apart from this, another focus area of the company is electric two-wheelers, where the name Bajaj Blade might best fit in. To recall, the company used the name Bajaj Blade to showcase one of its 125cc scooters at the 2006 Auto Expo.
This raises the possibility that the Bajaj Blade could be a modern interpretation of the earlier Bajaj Blade scooter. The Bajaj Blade electric scooter is expected to feature a sportier styling, which will work to attract the young customers. It will be different from the Bajaj Chetak, which has a classic, old-fashioned retro look and feel.
Interestingly, the name Blade is trademarked by Mahindra Two Wheelers. Bajaj also applied for the Blade trademark in 2006, but the company’s application was rejected. Now the company has once again applied for this name in the year 2022.
While a trademark application has been filed for the name, it is not known when Bajaj Auto will start testing the scooter named as the Blade. If it is an electric scooter, it is unlikely to be launched before 2023 or 2024.
To make it appealing to young users who love style and performance, the Bajaj Blade electric scooter can be equipped with a bigger battery pack and a higher capacity motor. This means it will cost more than the Bajaj Chetak, which is already one of the most expensive electric two-wheelers in the country. The Bajaj Chetak is currently priced at Rs 1.48 lakh (ex-showroom, Delhi).